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SOME BOOKS by
Julie H. Ferguson

Book Magic: Turning Writers into Published Authors

Books for writers and teachers, Crafting Irresistible Query Letters

Sing a New Song: Portraits of Canada's Crusading Bishops

and more...
 

Photos  by
Jerald Walliser

(unless otherwise
indicated)


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For information on reprinting material from this website, other than the free articles, contact
info@beaconlit.com

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Last updated on
Sunday June 20, 2010

               

 


I left with a head buzzing with insights...

You are so right about emerging technology.

I'm totally invigorated...

    Keynote or half-day session for writers   

 

Next workshop

 


Must I offer magazine editors more than just text?

Felt the chilly climate lately surrounding freelance writing?


If you've pondered these questions lately, you are not alone. You need to discover the answers and some strategies that can help you rise above the competition.

In the last decade, freelancers have become content providers in a fast-paced, visual and connected world. Demand for articles has dropped as print periodicals have shrunk. Today writers must offer more with articles to increase manuscript acceptance rates.

Whether you are breaking into freelancing or you have been writing for years, you have no choice but to embrace the new reality.

This keynote or half-day presentation shows you:

  • Why branding is so important for freelancers
  • How to write articles that tell stories (creative nonfiction)
  • How to use your digital images
  • All about sidebar options
  • How to offer a print article in differing lengths
  • How to compose web versions of the article that deliver "info with attitude" for small screens
  • The indispensable offerings that drive readers from magazine websites to print and back again (see below)
  • How to pitch verbally and in writing
  • How to add value for yourself

Ideal for writers' conferences, Pitching in a Cold Climate and Pitching Magazine Articles in the 21st Century demonstrate how easy it is to add value that editors and readers of print and online periodicals simply can't resist. 
 

© Julie H. Ferguson 2008

 

© Julie H. Ferguson 2010
 


Comments from participants

...a very compelling presenter.
In-depth, detailed, and interactive.
[Speaker's] real-world experience was very helpful. Excellent! Engaging!
[Her] PowerPoint presentation had little to no words. Good job!!
Great slideshow!
Public Relations Diploma students, Kwantlen Polytechnic University, March 2010

Excellent info on what it takes to make it today as a writer
I feel totally invigorated and there just are not going to be enough hours in the rest of my life!
Julie is an articulate, educated, dynamic speaker.
Inspirational, practical, useful concrete information, organized logically. [I'm] hungry for more!!
Participants of the Surrey Writers' School , February 2010
 

Listening to Julie always inspires me. Her material and information
is always up-to-date and easy to understand.
...impressed by speaker's expertise.
...the use of props and visual aids helped immensely
...good insider tips.
Informative, practical, useful...
...very inspirational - my head is reeling.
I am compelled to write more and take more photos....
Participants at Port Moody Library's session, January 2010
also
Your presentations are always very engaging and informative. A usual we received many complimentary remarks of the program evaluation sheets.
Barbara Buxton, Head, Adult Services, Port Moody Public Library, January 2010

 

Very real subject matter and an engaging speaker.
Very informative, lively discussion, a great way to learn.
A dynamic presentation with exercises and real [statistics to prove her points].
Julie cut to the chase with humour and grace.
Content was very thorough.

Whistler Readers and Writers' Festival, September 2009

 

Some reactions to the inaugural keynote for the BC Association of Travel Writers, May 2009

Julie provoked thinking and raised questions as she cleverly led listeners from past frustrations of the ... typewriter and onward into 21st century frustrations and demands for travel writing success. She pointed out that the need for query letters has not changed in over 40 years, BUT their content has definitely changed dramatically. [She] summarized how writers can stand out from the crowd in a highly competitive and changing writing climate. Highlights included tips on how to brand and market ourselves and the need for the integration ... of technology to add value to pitches. BCATW website.

I appreciated your recommendations and application of new technology to add value... Rick Millikan, 2009 president, BCATW

Julie's presentation was timely and informative and her hand out was most welcome. I left with a head buzzing with insights into innovations such as the need to add value in terms of podcasts and video/pps clips which is essential to our marketing tool-kit today. Margaret Deefholts, past-president, BCATWJulie H. Ferguson at BCATW 2009 Symposium (Photo: Donna Yuen)

Hugest thank-you to you, Julie. Your insightful MO on how to combat the current publishing dilemmas faced by writers were so in-line with modern technology and the state of the economy. Irene Butler, BCATW

... know how much I enjoyed your presentation. You are so right about emerging technology and the need for writers to pick up video cameras, voice recorders, and computer iMovie programs to enhance their work before they turn into travel “blacksmiths.”  Your push for narrative-style travel prose was ... appropriate and timely. Rick Rake, media relations specialist, ClickMediaWorks.

Thank you for your many nuggets of valuable information. ... [I was] very appreciative of lots of insider secrets. Jason Cressey, BCATW

Exciting to hear ... and see how a writer stays current in a changing market.

At a time when I might have considered abandoning travel writing for other markets, I'm going to give it a good try.

Intriguing, thought-provoking!

BCAA published an article about the inaugural presentation in their Westworld ezine.

 

For more information about the presentation
or to book Julie, please click here

 

 For more information, please contact
BEACON LITERARY SERVICES
at:
(604)469-1319 or
info@beaconlit.com

...from inspiration to publication!™